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Shelly Zaldivar, MBA, ABD

Shelly Zaldivar, MBA, ABD

Shelly Zaldivar gives four tips on how to effectively use social media for ministry growth.

Social Media Tips For Your Ministry

Published: March 23rd, 2017

You see them everywhere. People with their heads down looking at their phone, sitting at coffee shops with their laptops, and scrolling through tablets to catch up on the latest news. So how do you become relevant in a noisy world? How do you speak to your community? How can you be heard amidst the many videos, memes, and personality quizzes? The key to promoting your church or ministry through social media is developing a strategy and consistently following the plan.

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Dr. Shelly Zaldivar discusses the ethical and moral standards Christian marketers should apply in advertising and promotion.

Christian Ethics in Advertising and Promotion

Published: January 26th, 2017

The scenarios may differ, but the question is the same almost every time. If there is no law, no rule and no written reason not to do something, why not pursue the easiest path? In the world of marketing, this becomes even more relevant with tight deadlines, constrained budgets and goals that are not as clear-cut as they once were. The typical idea of marketing has completely changed, and functioning ethically becomes even more critical in this environment.

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SAGU Business Department Associate Professor Shelly Zaldivar explains why having knowledge of marketing concepts is beneficial in any industry.

3 Reasons Why Everyone Needs Marketing Skills

Published: September 27th, 2016

On the first day of my “Introduction to Marketing” class, I ask my students to market themselves in three words. I have students that react by looking shyly to the side and providing generic answers such as “I’m nice” or “I’m quiet.” I have students that take the opportunity to make the class laugh with a creative answer. Occasionally, I will have a student push the boundaries and ask if they can use more than three words. My response is always, “Yes!”

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Due to technological advances, working remotely has quickly become a trend in business. Here are 3 requirements that make managing a remote team possible.

3 Essential Requirements for Leading a Remote Team

Published: October 11th, 2016

Due to technological advances, working remotely has quickly become a trend in business.

In today’s society, almost everyone has been a part of a remote team at some point, even if they didn't realize it. Remote teams are when one or more of the members are not completing their work in the same physical location. If you have ever taken an online class, been part of a multi-church ministry or even worked on something with family located in another state, then you were a remote team member.

So what is the difference between leading a traditional and remote team? Does physical location change the game? Here are 3 requirements that make managing a remote team possible.

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