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Ryan McElhany, MBA

Ryan McElhany, MBA

Success in marketing is measured by results, not feelings or beauty. Here are 6 considerations when strengthening your value proposition, relevance and clarity.

Ugly Design, Great Personality

Published: July 27th, 2016

Let’s face an unfortunate truth – American culture is fixated on beauty.

That obsession carries into marketing and design. Some privileged souls work in organizations steeped in a “planning” culture where a project never begins without a clearly defined creative brief. Others wander a busy highway of squirrel-chasers.

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Ryan McElhany, MBA, explains the evolution of marketing, advertising and advertising law in the 1900s and how they were turning points in the 20th century.

Turning Points in 20th Century America: Marketing

Published: September 21st, 2016

In Spring 2016, the history department hosted the seminar “Turning Points in 20th Century America.” Topics included legal issues, economics, marketing, history, music, church history, Christian film making and social activism. Ryan McElhany, MBA, explains the evolution of marketing, advertising and advertising law throughout the 1900s.

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This 10 step guide will show leaders the importance of praising others.

The Superpower of Praising Others

Published: November 10th, 2016

How does it feel when someone praises your accomplishments? Do you suddenly feel inspired, sharp and ready to take on new challenges? Science shows that there are many psychological effects of praise. Used correctly, praise can boost self-esteem, increase performance and supercharge productivity. Used incorrectly or not at all, it can tear down and render the most high-powered team impotent.

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Buying decisions are affected by anchoring bias or the anchoring effect. The first piece of information becomes the psychological anchoring for decision making.

The Effects of Anchoring Bias on Human Behavior

Published: May 23rd, 2016

Consumers today are bombarded by more daily advertising messages than at any point in history. Demonstrated by the Superbowl, watching ads is now a pastime unto itself.

What consumers do not realize is that there are psychological tactics that are the invisible arrows in an advertiser's quiver. In this post, we'll discuss the power concept of anchoring bias on human behavior.

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Ryan McElhany writes about the success of the power concept in marketing, exclusivity and scarcity using children's toys as an example.

Exclusivity and Scarcity as Demonstrated in Children's Toys

Published: February 4th, 2016

If asked to name the top selling girls children's toy from the past year, what would you guess? One might reasonably (but incorrectly) assume Barbie, Goldiblox, or the continued onslaught of Frozen-themed merchandise. But, if you have young daughters or grandchildren, you won't be surprised when I say Shopkins.

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Many marketing tools are cheap or free for nonprofits. Here are 6 available tools that range from email marketing to customer relationship management.

6 Cheap-to-free Marketing Tools for Nonprofits

Published: January 12th, 2016

Marketers of small- to mid-sized organizations constantly seek tools to improve efficiency and efficacy of their efforts without breaking the budget. In this post, I provide 6 marketing tools that can make your life as a nonprofit marketer (or small business) easier than ever.

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