Building Signage and Vehicles
Consistent and coordinated use of Southwestern Assemblies of God University visual identity elements on University buildings and vehicles are a vital part of preserving and enhancing the value of the Southwestern Assemblies of God University brand. All University departments and University-sanctioned organizations should use SAGU’s visual identity elements in accordance with the guidelines presented in preceding sections of this guide.

Building and other Signage
Academic and administrative signage should use the Southwestern Assemblies of God University wordmark. External and architectural signage may use the University seal as authorized by the Board of Regents or the Office of the President. Athletic signage should use the spirit wordmark, and in addition may use either the lion head or the lion paw. Only approved University marks may be used in signage. No co-branding with graphic elements is allowed. Departmental names may be used in type as appropriate.

Vehicle Signage
Administrative and academic vehicles should use the Southwestern Assemblies of God University wordmark when vehicles use signage. Athletic Department vehicles should use either the spirit wordmark, and in addition may use either the lion head or the lion paw when vehicles require signage. Only approved University marks may be used in vehicle signage. No co-branding with graphic elements is allowed. Departmental names may be used in type as appropriate.

Web Sites
Consistent and coordinated use of Southwestern Assemblies of God University visual identity elements on University web sites is a vital part of preserving and enhancing the value of the Southwestern Assemblies of God University brand. All University departments and University-sanctioned organizations should use SAGU’s visual identity elements in accordance with the guidelines presented in preceding sections of this guide.

Official Marks
On web pages, the University wordmark should be part of any template for any SAGU administrative or academic web site, and the SAGU spirit wordmark should be part of any template for any SAGU athletic web site. Additionally, spirit and student organization web sites may include the spirit wordmarks.

The University Seal
In accordance with the overall graphics standards, the University seal may be used only on web sites for the President’s Office or the Board of Regents.

Colors
In order to coordinate the use of colors on web sites with the official SAGU colors, the following web colors should be used.

Purple - #4F1F91
Gold - #FFCC33
White - #FFFFFF
Black - #000000

Co-branding
When departments or organizations have established identity marks, co-branding can be used on web pages to benefit both the department/organization and the University. This can be accomplished through:

1. Use of the SAGU wordmark or spirit wordmark graphic in the top left corner of the template for the web site along with other graphics that represent the department or organization (preferred method);

2. Shared use of the header area of the web site template between the SAGI wordmark or spirit wordmark graphic and the graphics from the department or organization.

3. Use of the SAGU wordmark or spirit wordmark graphic within the template for the site in a prominent area other than the header.

When co-branding is used, it should be used consistently among all pages of a specific web site to reinforce the branding effects.

When co-branding elements have been established between a department/organization and University Marketing, Web Content Manager will work with those elements. Web Content Manager s will coordinate co-branding efforts with the University Marketing.

Domain Names
The use of “sagu” within a domain name such as www.sagu.edu in relation to the University is a trademark owned by the University. Therefore, the use of “sagu” within a domain name is specifically controlled. Anyone wanting to register “sagu” in a domain name must have permission from the University Marketing office.

Internet websites at SAGU generally will have the form www.sagu.edu/xyz (where xyz is a unique name or identifier for a department, organization, individual, event or other appropriate entity requiring a domain name). For technical reasons, WCM may establish additional servers and names such as www1, www2, etc. in place of www listed above, but for marketing purposes www.sagu.edu/xyz will be used when publicizing the site. There may be times when establishing a special name such as xyz.sagu.edu or www.saguxyz.com is appropriate. University Marketing must approve these exceptions in advance. All web or Internet related questions should be directed to the Web Content Manager.