The University’s wordmark is for administrative and academic use—i.e., administrative personnel and departments, faculty and academic departments, and designated organizations that are affiliated with the University. If you are uncertain about whether your department or organization is administrative or academic, follow this guiding principle: If it is for athletic, “spirit” or student organization purposes, use one of the spirit marks. Otherwise, you should use the University wordmark.

Administrative and academic units may not use a spirit mark in place of the University wordmark. However, graphics that represent individual administrative or academic departments, offices or programs may be used in combination with the wordmark—with the exception of the University seal, as described in the preceding section.

While the University wordmark may be sized appropriately for the specific use, the proportions of its individual elements must not be altered. It is preferred that the mark be displayed in either black and white, or designated official colors—SAGU purple or SAGU gold—but this is not required. It must be reproduced from the official artwork available through the University Marketing office. For silkscreen, embroidery, specialty items and related uses, contact the University Marketing office.

For use in combination with department or organization marks, see the Co-branding page. For use on stationery, signage, advertising and vehicles, see guidelines on the following pages.